What information about my business should go into my sight?
Emphasis should be placed on presenting your company's vision in a clever, engaging, informative and user-friendly Web Site, which showcases your products and/or
services and provides easy, secure access to ordering.
A web site should
meet the follow minimum criteria:
- Engaging Web Design
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- The design elements of the Web Site
should be tailored to meet the needs of your company, whether that means accessing your
product/services catalog for viewing purposes, scoring a quiz, obtaining a price quote
or analyzing customer information. Your Web Site should be custom designed to serve the
complex needs and functions of your company while remaining user friendly for visitors.
- Information and Product Search Functionality
The option to Search
the web site offers the visitor the ability to quickly perform a search and access specific information
and/or products within your Web Site.
- Customer
Input Functionality
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- Feedback features such as an "
Online Guest Book" and/or a "Comments Page" will allows visitors the
opportunity to leave comments and suggestions about your Web Site, your company and
its products and services. It can also be used to collect demographic/psychographics
information about your site visitors.
- Opt-In/Opt-Out Email-Based Mailing List
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- The most effective way to maintain contact with your visitors is to email them on a regular basis.
An Email Based Opt-in Newsletter component will give your visitors the option of receiving information on a monthly basis from your company and will allow you another opportunity to sell and/or market your products and services.
Knowledge
Management
- In order to maximize
access to your Web Site, a comprehensive Knowledge management campaign should be
established to collect important Meta-Data (keywords and key-phrases which are
embedded into the HTML) and submit the site to the major search engines
(including specialty groups). Search interrogatories should be
run weekly to track and modify your companies "visibility".
Purchase Options (E-Commerce)
- If you plan to allow visitors to purchase products or
services through your web site, you must provide a Shopping
Cart (a way for visitors to add/remove products, set shipping
instructions, etc), and secure sensitive data like credit card
and other personal info by Purchasing
a Secure Server ID .
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