Web Management Services: SLEEPER Technologies

Web Design | Web Marketing | Web Management | Web Hosting | E-Commerce Development
 

S L E E P E R Technologies offers the following Web Site Management Services:

• Monthly Web Site Publication Updates
• Weekly/Monthly Email Newsletter Updates
• Web Site Commerce Analysis Reporting
• Web Usage Usage Analysis Reporting

Web Site Commerce Analysis Reporting

Web Site eCommerce Analysis Reporting will help you measure the success of your online presence. Using data from the eCommerce Analysis Report you can get a clear understanding of web metrics and get a better handle on the performance of your eCommerce initiatives.

• Content Mix Effectiveness Report
  The objective is increase readership, level of interest, and time spent on the site.
  Measurement Methodology
  - visit length
  - page views
  - number of subscribers
  - number of cancellations
  - Target Page(s) CLICK-THROUGH RATE (CTR)
  
• eCommerce Activity Report
  The objective is increase sales and decrease marketing expenses
  Measurement Methodology
  On the most basic level, you want to measure:
  - Number of completed sales
  - Number of dropped sales
  - returns and allowances
  - sales per visitor
  - cost per visitor
  - conversion rate
   In addition to these, you want to measure (advanced)
  - inventory mix
  - trend reporting
  - satisfaction
  - RFM (Recency, Frequency, and Monetary Value)
  - Recency (the number of days since the customer last completed the action you are profiling)
  - Frequency (the number of times the customer has completed this action since the first time she completed it)
  - Monetary value (the total value [usually total sales] the customer created by completing these actions
  - other predictive modeling techniques
  
• Lead Generation Report
  The objective is increase and segment lead generation.
  - Measure white paper downloads
  - time spent on the site
  - newsletter opt-ins
  - reject rates on contact pages
  - leads-to-close ratio
  
• Customer Satisfaction Report
  The objective is increase customer satisfaction and decrease support inquiries.
  - Measure decreases in visit length
  - inbound call-center metrics
  - support request metrics
  - customer satisfaction metrics
  
• Email Marketing Campaign (s) Report
  - Email campaign OPEN RATE report
  - Email campaign CLICK-THROUGH RATE (CTR) report
  - Email campaign CONVERSION RATE report (click versus purchase)