|
S L E E P E R
Technologies offers the following Web Site Management Services:
Publication
Schedule Updates
FACT: MOST web
site content is thoroughly mediocre! All too often, site
publishers settle for bland, generic information or rehashed
news wire copy and expect visitors to repeatedly come to their
site and purchase something! Successful web sites focus on
writing to the needs of their audience. An organized
publication schedule delivered monthly serves to hold your
visitors attention and increase consumer confidence in your
BRAND.
The goals of a
Publication Schedule are to:
- Increase
readership, level of interest, and time spent on the site
- Increase
sales and decrease marketing expenses
- Increase
customer satisfaction and decrease support inquiries
Below is
example of a section of a publication schedule for a Mortgage
Lending Company:
OBJECTIVES:
- Identify
resources for the web site which will be updated frequently
- Identify
frequency of updates (daily, weekly, monthly, semi-annually,
annually)
- Identify
employee/agent/vendor responsible for providing updates
(in-house/vendor)
- Establish a
timetable for EMAIL NEWSLETTER PUBLICATION
|
XYZ Mortgage
Lending Publication Schedule: Newsletter Section |
|
Publication Item: |
XYZ Mortgage Monthly Newsletter: Mortgage Lending Monthly |
|
|
|
Release
Date: |
Monthly: 1st of each month |
|
|
|
Release
To: |
Email
Newsletter, Web Site |
|
|
|
Featured
Article: |
"Buying your First Home: A simple easy to read how-to
guide." |
(2 to 3
pages in length) |
[BY XYZ
Agent] |
|
Supporting Article: |
"How to take advantage of current Interest Rates" |
(1 to 3
pages in length) |
[BY XYZ
Agent] |
|
Vendor
Article: |
"The Home
Repair Survival Guide"
|
(1 to 3
pages) |
[Realtor] |
|
Promotional Offer: |
"Save 50% on
closing costs! Now through December 15th!" |
(should be
time limited) |
[MARKETING] |
|
Testimonials: |
"By far the
most informed company I have ever dealt with"
Milton Jacobson, MD |
(1 to 2) |
[MARKETING] |
|
News Item
1: |
Greenspan set to address Senate on economy. |
(1 to 3
pages) |
[MARKETING] |
|
News Item
2: |
Fed's to
drop interest rates again! |
(1 to 3
pages) |
[MARKETING] |
|
