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Email
Newsletter Development
Successful
eCommerce web sites understand the importance making email
newsletters central to their strategies. Email newsletters keep
the dialogue going between you and your customers and create
channels for additional sales and introducing new
products and services.
Email newsletters
provide the following benefits:
- Pervasive
Branding. Maintain consistency with branding strategy and
visual identity.
- Site
Credibility and Impressiveness. Enhance the professional
appearance of communications
by branding the messages your company sends daily.
- Customer
Interactivity. Recipients can click on links to reach your
online destinations.
- Results.
Driving qualified visitors to relevant pages on your Web site
can increase return on investment (ROI).
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Measurability. Tracking and reporting measures the impact.
Web-based reporting of key metrics, such as clicks.
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Innovation. For companies whose brand and image are linked
with style or credibility, an email newsletter sends the
message the sender really does "get it."
- Quality
assurance. You're in control of your brand.
- Prudence.
Like paper letterhead, cost is measured in fractions of a cent
per message.
STI Email
Newsletters provide the following features:
- Ease of
use. Basic template can be ready to deploy in days.
- HTML
and Text Only formatting
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Customized logos
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Compactness. A basic template adds less than 1K to
messages.
- Additional
Features include
- A
drop-down menu of optional elements the sender can include
- other
[site] tools available company wide
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Email Newsletter Development |
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