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Micro Site
Development
A Micro Site is
not a landing page. A landing page is one page that links
the reader to your Web site or makes a simple call to action. A
Micro Site, if used to its full potential, can provide you with
one heck of an opportunity to get your newsletter subscribers to
move closer toward a buying decision or next level of the sales
cycle. A true Micro Site is multilayered, has more depth, and
can be thought of as a launching pad for myriad marketing
opportunities.
Beyond just a
landing page, a micro site is a companion for your newsletter,
and can be a doorway for search engines, a marketing site for
e-marketing campaigns, or a targeted site for brands, products,
and services. A Micro Site should have a Key
Phrase-Specific URL and the copy should not be simply cut and
pasted from the main sites copy.
- Identify 1
key-phrase which will attract your target market
- Check
availability of Domain Name for Micro Site
- Create Micro
Site based on key-phrase
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Information Page (Key Phrase-Rich)
- Email
Newsletter sign-Up Page (Leads Generation)
- Prodct
Offer Page (Key Phrase-Rich)
- Optimize
Micro Site for Open Directory Project (DMOZ) submission
criteria
- Optimize
Micro Site for syndicated search databases (google,
looksmart, msn, etc.) criteria
- Submit
pages to Top 4 search engines (all others syndicate from
these)
What's the
true power [benefit] of a microsite?
Here are some
of the power punches that you can take advantage of when
you're using a microsite as a companion for your newsletter:
- More
than an email.
Newsletters distributed by email alone have the shortest
life span of any type of publication. In fact, a plain
vanilla email newsletter probably has a shelf life of 30
seconds to maybe 3 minutes. It is received and read
quickly, and often the articles appearing below the
initial screen view are never even seen. By using a
companion microsite, you now add depth and breadth to your
newsletter, helping it last until the next issue comes in.
- HTML
non compatible.
Despite the rapid insurgence of HTML-capable email
clients, many of your subscribers can only see a plain
text version. A microsite lets you give new life to that
email by allowing your readers to be immediately connected
and immersed in the HTML-formatted, full-color version of
the newsletter. This gives all your readers the
opportunity to experience the full force of your branding
and formatted content.
- A
bookmarked brand.
An e-newsletter with a companion microsite has an
indefinite life span. For instance, if your microsite is
being used to brand a particular product in your company,
you can encourage your readers to bookmark the site so
they come back and visit often to get the most up-to-date
information.
- More
time, more tracking info.
A companion microsite opens up the door to a whole new
level of interactivity that is just not possible within
the scope of an email message. This interactivity invites
your audience to spend more time with your newsletter;
more time means you can collect more information. Once you
understand how a subscriber interacts with your newsletter
over time, you can personalize content based on what the
person prefers to read.
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Timeless content.
Content builds brand, respect, and community. So why not
use your content to your best advantage by making it
timeless? Content that is archived from older issues can
offer fresh ideas and concepts to new readers and old. And
more content means more time on your site, which in turn
gives you yet another opportunity to track your readers'
interest.
- New,
highly interested subscribers.
When people find articles of interest, it is natural that
they want to share them with their fellow workers. When
your newsletter gets forwarded and passed around, you'll
get new subscribers with high interest levels that you
would never find through traditional acquisition methods.
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Search optimization.
A microsite can be optimized for search engines and start
to take on a presence beyond your initial marketing
campaign. Utilizing search capabilities for your products
and services means you'll reach more prospects and buyers
at various search points. And when they get to your site,
they'll find information tailored specifically to meet
their search criteria, making your site immediately
relevant.
Search Engine Optimization (SEO) |
Landing Page Development |
MicroSite Development |
Email Newsletter Development |
Web Site Affiliate Marketing Development |
Web Site Viral Marketing Development |
Web Site Marketing Analysis Reporting
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