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Search
Engine Optimization
The goal of Search
Engine Marketing is to optimize a site's ability to be found on
Internet search engines and directories by employing relevant
keywords, phrases and design. This service is designed to
optimize your site for better positioning in search databases.
- Create
key-phrase list (usually 10 key-phrases which will attract
your target market)
- Use Keyword
Effectiveness Indicator (KEI) technology to determine best
Key-Phrases for campaign
- Create
Meta-Data Schema
- Create PIC's
Rating Schema
- Create
landing based on each key-phrase in list (done over time)
- Optimize
each landing page for Open Directory Project (DMOZ) submission
criteria
- Optimize
each landing for syndicated search databases (google,
looksmart, msn, etc.) criteria
- Create text
only index of entire "visible" directory of web pages
- Submit pages
to Top 4 search engines (all others syndicate from these)
- Set Budget
for Pay-Per-Click (PPC) Search Engines (like Overture)
Landing Page Development
- Identify 1
key-phrase which will attract your target market
- Create
landing based on key-phrase
- Optimize
landing page for Open Directory Project (DMOZ) submission
criteria
- Optimize
landing page for syndicated search databases (google,
looksmart, msn, etc.) criteria
- Submit
pages to Top 4 search engines (all others syndicate from
these)
Search Engine Optimization (SEO) |
Landing Page Development |
MicroSite Development |
Email Newsletter Development |
Web Site Affiliate Marketing Development |
Web Site Viral Marketing Development |
Web Site Marketing Analysis Reporting
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