Web Site
Marketing Analysis Reporting
Accurate Web Site Reports are the keys to unlock the potential of
your business. This data needs to be turned into action-oriented
information co-workers can use to improve the business. SLEEPER
Technologies provides powerful online analytic tools which
highlight the most important, easy-to-understand metrics,
necessary to help you:
- Get a better
understanding of what your visitors are doing on your website.
- Increase the
number of pages visitors view, subscriptions, reader loyalty
and
the amount of time visitors spend on your website
- Increase
your online sales
- Reduce your
cost of customer acquisition
- Increase
your customer retention rate
- Increase
your average order size.
SLEEPER
Technologies provides the following Web Analysis Reports
Content (Copy) Mix Effectiveness Reports
The
objective is increase readership, level of interest, and time
spent on the site.
Measurement
Methodology
- Visit length
- Page views
- Number of
subscribers
- Number of
cancellations
- Target
Page(s) CLICK-THROUGH RATE (CTR)
eCommerce Activity Reports
The objective is increase sales and decrease marketing expenses
Measurement
Methodology
- Number of
completed sales
- Number of
dropped sales
- Rturns and
allowances
- Sales per
visitor
- Cost per
visitor
- Conversion
rate
Measurement
Methodology (Professional)
- Inventory
mix
- Trend
reporting
- Satisfaction
- RFM (Recency,
Frequency, and Monetary Value)
- Recency
(the number of days since the customer last completed the
action you are profiling)
- Frequency
(the number of times the customer has completed this action
since the first time
she completed it)
- Monetary
value (the total value [usually total sales] the customer
created by completing these actions
- other
predictive modeling techniques
Lead Generation Reports
The objective is increase and segment lead generation.
- Measure
white paper downloads
- time spent
on the site
- newsletter
opt-ins
- reject rates
on contact pages
-
leads-to-close ratio
Customer Satisfaction Reports
The
objective is increase customer satisfaction and decrease support
inquiries.
- Measure
decreases in visit length
- inbound
call-center metrics
- support
request metrics
- customer
satisfaction metrics
Email Marketing Campaign(s) Report
- Email
campaign OPEN RATE report
- Email
campaign CLICK-THROUGH RATE (CTR) report
- Email
campaign CONVERSION RATE report (click versus purchase)
Search Engine Optimization (SEO) |
Landing Page Development |
MicroSite Development |
Email Newsletter Development |
Web Site Affiliate Marketing Development |
Web Site Viral Marketing Development |
Web Site Marketing Analysis Reporting
|
